Villajoyosa and its surroundings: The refuge of light, color, and authenticity on the Costa Blanca
As we move through this radiant spring of May 2026, many of the buyers who arrive on the Costa Blanca confess a very specific desire: they want the light and the Mediterranean sea, but they long for a setting that hasn’t lost its original essence. They’re looking for a place with soul.
When a client describes this scenario to us at Altiora, our compass immediately points to one of Alicante province’s most special gems: Villajoyosa (La Vila Joiosa) and its privileged surroundings.
Strategically located between vibrant Benidorm and Alicante’s provincial capital, Villajoyosa is an oasis of light that has managed to strike the perfect balance between tradition and exclusivity. If you’re searching for your next home, here’s why this area will steal your heart.
1. Visual charm: A canvas of colorful houses
The first impression you get when you arrive in Villajoyosa is purely emotional. Its seafront promenade is lined with iconic houses painted in vivid colors (blues, yellows, terracottas). Historically, fishermen painted their façades this way so they could recognize their home from the sea on foggy days.
The lifestyle: Living here—or taking a stroll through its walled old town (one of the best preserved along the coast)—is a daily injection of optimism. It’s a picturesque setting that draws artists, writers, and international buyers who want to escape mass-built developments and find an aesthetic with history.
2. From the big beaches to secret coves
While other towns are defined by a single stretch of beach, the coastline of Villajoyosa and its surrounding areas offer a whole spectrum of options for every mood.
Playa Centro (Town Beach): Ideal for families, with fine sand, palm trees, and the relaxed buzz of its terraces.
The hidden paradise: If you’re after privacy and a connection with nature, just minutes away you’ll find spectacular coves like Bol Nou (framed by cliffs), Playa del Paradís, or the natural cove of Xarco, dominated by its old watchtower. These are the favorite spots for paddle boarders and snorkelers at dawn.
3. The empire of the senses: Sea and Chocolate
La Vila is, quite literally, one of the sweetest towns in Spain. It’s the birthplace of a deep-rooted chocolate tradition (home to the famous Valor brand, among others), and the aroma of toasted cocoa often fills its streets in the mornings.
Elite gastronomy: But not everything is sweet. Its fishing port is still fully active. Every afternoon, the auction hall receives fresh fish and shellfish, ensuring the dining offering in its restaurants is top-tier. Living here means enjoying authentic Mediterranean cuisine in its purest form.
4. The surrounding area: The “Slow Living” of the immediate inland
If the area attracts you but you’d rather swap sea views for the quiet of the countryside, Villajoyosa’s surroundings hide residential treasures.
Orcheta and Relleu: Less than 15 minutes by car inland, as you step into the valley, you’ll find towns like Orcheta and Relleu. They’re the perfect setting for purchasing a rustic estate, enjoying the cultivation of fruit trees, taking hiking routes (such as the famous Relleu dam walkway), and breathing in absolute peace—knowing that the beach is just a stone’s throw away.
5. Connectivity without giving up peace
Villajoyosa’s biggest luxury is its location. You live in a traditional fishing town, but you’re also:
In 10 minutes: The skyline, theme parks, and luxury shopping centers in Finestrat and Benidorm.
In 30 minutes: Alicante International Airport, connecting you with the rest of Europe in record time.
Your refuge in La Vila, through Altiora
In 2026, the real estate market in Villajoyosa is highly sought after. From exclusive new-build apartments right on the seafront in the Paradís area to historic townhouses to renovate, or contemporary villas in the surrounding countryside.
At Altiora, we apply our boutique filter. We don’t overwhelm you with endless options; we understand your profile, select the properties that meet your quality standards, and guide you as you discover this land’s hidden corners with the calm you deserve.
Can you imagine waking up to the sound of the sea and the smell of chocolate?
Discover our exclusive selection of properties in Villajoyosa and the surrounding areas ➔